People buy cars from people, not from dealerships.  Salespeople, that is.

In a conversational web environment, auto dealers following old hat rules of engagement with their dealer websites are missing the tidal wave of change.  We have developed a detailed strategy report transforming your online presence making it effective.  By implementing the strategies in our report for a comprehensive effective web presence, you should expect a legitimate return on investment to learn our plan of action.  We’ll cover dealer sites, blogs, and social media like Facebook, YouTube and Twitter.  And we’ll give you strategies to make these work together for you.  If our strategies net you one or two more vehicles sold that you would have missed without these strategies, you’ve probably reached a positive return on investment already.  And that’s just the beginning.

There are no strings attached.  You can hire a guru group like Fusion Web Architects to put these strategies in place.  Or if you’ve got the skills in house, you can implement them yourself.

Our expertise have helped businesses from the “Mom and Pop” stage all the way through multimillion dollar government contractors.  And now we’re offering our very best to automotive dealers through this special strategy paper.

Here’s a tough question:  Is your web presence effective?  Here’s an excerpt…

The goal of any business investment is that it be effective.  Sometimes Return On Investment (ROI) is easily measured.  Sometimes, the investment is mandatory for any chance of real success, but measuring ROI is elusive.  For example, what’s your ROI on your phones?  They are mission critical, but how can you quantify their ROI? If your cell phone never gets reception, however, that investment is certainly not going to be effective.  One auto industry expert, Brian Hoecht, points out that in the now conversational nature of internet interactions, most dealer websites fail to give the consumer what they’re looking for.  The dealer’s effectiveness is greatly compromised.  But to really be effective online, a strategy that encompasses the dealer site or sites, Search Engine Optimization (SEO), and Social Media (Facebook, etc.) is what it takes.  It’s all about the conversation.

We’re not talking about a single silver bullet to balloon the profits of your business overnight.  For example, while recognizing that social media is not a fad but a revolution, dealers often see it as either a necessary evil, are naive enough to think merely having a presence really is the silver bullet, or they throw up a page and hope something good comes from it.  And that explains why auto dealer pages are among the least like pages on Facebook.  But this remarkable tool can be successfully exploited by savvy dealerships.  Here’s an excerpt…

Web analytics company Compete Inc., found Facebook passing search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites. The disconnect between these numbers and the dismal trend of auto dealers using Facebook Fan Pages can be reconciled and addressed successfully.

Often, net profit from a single vehicle sale will pay for the cost of this report.  At only $2000 it’s probably the best investment you can make this year if you want to succeed in the dynamic environment of the internet.  And that’s a fraction of what this information would cost you if you hired us to do the same research.  Contact us today to get your dealership out in front of the “me too” lookalikes online.