Constant growth has propelled Facebook was the number two ranked website behind Google. Maybe you’re not a Facebook Fanatic. Maybe you are. Either way, what does this dominance of Facebook mean for your business?
To start with, marketing through social media is similar to face-to-face interactions. “Buy from me! Buy from Me!” shouted in the face of a prospective customer might not be your best plan. You’d first want to quickly develop some level of rapport. In social media terms it’s called “developing relationships.” Like most other venus in life, when you have developed enough rapport or relationship with your prospect, they will be comfortable purchasing or referring others to you. This piece of human nature is what has given life to social media, and Facebook, specifically.
How is this rapport building conversation going to work? Take an interest in the other party, just like Dale Carnegie would have us do! This is done through commenting on others’ posts, dialoging via Facebook “walls,” etc. Keep your fans in touch with you through updates about your business on your fan page. Focus on giving content that has some useful meaning, rather than just offers to sell them something. Post your blog, embed a video (yours or someone else’s), give a useful link. Remember, it’s a conversation, and while offers will fit it, they can’t be a one way megaphone in a conversation.
In doing all this, you need to make a great first impression. If you owned a distribution center, you’d likely have a clean front office where you could put your best foot forward. Once you’ve made that great first impression, you might invite them to see the breadth of your warehouse that’s attached and busy serving clients. A custom Facebook Fan page, or “Landing Page” properly developed can give the average visitor the front office experience, leaving your busy, cluttered wall developing relationships and delivering useful information.
To succeed, we simply must meet people where they are. They are on Facebook now, and more are coming. The myth is that having a Facebook page for your business is the silver bullet to insure your success. Like most other silver bullet myths, it’s just not true, but has an element of truth. It is a critical tool, a part over an overall strategy for an effective web presence to make you effective online.