If you are a business owner, odds are you hammered regularly by a variety of companies all telling you that they have a magic wand they can wave to make your website rank number one on Google, Yahoo, Bing, and four hundred other search sites you’ve never heard of. Ironically, each SEO peddler seems to have the stats to back up their amazing claims. But how do you clear the air enough to make quality decisions on investing in this area? Start by getting a clear understanding of the elements used by search engines to do their job. I ran across a great video that simplifies and illustrates how search engines do their job. Take three minutes to learn how to use words that matter in your content and titles, what inbound links and the words in those links do to help you, and how search engines establish what your online reputation is.
Easter Sunday in West Texas came with a new twist. More precisely, “Twister.” Make that three twisters. A fourth Tornado was rumored later in evening. Golf ball and larger sized hail was plentiful. And where was I during this? Out on 37 mile bike ride with my wife. We knew the weather was a little tricky, and riding in some of the wind we encountered was challenging, but we were having a good time while checking for rain visually and on the weather maps of the iPhone. A few drops of rain here or there didn’t bother us, and we managed to stay consistently between the two big storm cells. No one told us we were foolish – right up to the point where my wife had a flat and it began to rain. A couple of well meaning – and somewhat panicking – passers by told us that one tornado had already passed that way, and two more were bearing down us at that very moment. They were trying to be helpful, but their fear just wasn’t. I asked them if knew how fast you could ride a bide with wind like that! I don’t think they understood. We had the tire changed in no time at all, and made the last six miles home a little wetter, but plenty fast. Then we celebrated our great victory with a couple of NUTRILITE® Quick Recover Drinks.
Given the stormy economic outlook, many want us to panic with them. It doesn’t take much to hear their urgent cries. But some businesses are riding the wind to record growth in the middle of the storms. I have the privilege of working with some of them. It’s the same weather out there, but a very different experience. Find someone who’s excited about the adventure of succeeding in this economy, and then join the excitement!
Recently my team faced a significant challenge in the growth of our business. It’s not the first time we’ve had a “pucker” sort of moment. Some people don’t want to admit such things, but the handful of times we’ve encountered them, they’ve turned out to be opportunities that propelled us to much greater heights. Wouldn’t it be nice if we never needed that? Wouldn’t it be great if with every useful opportunity we were all able to recognize and capitalize on that moment? In the world of web design, social media, mobile websites, search engine optimization – all things that probably effect your business and mine – the ability to recognize real opportunity vs. real wastes of time is critical. Take a look at this video from world renowned leadership guru John Maxwell on the subject of opportunity. I follow him daily. You might want to as well.
…They have a lot in common…